MIAMI EVENTS

Presented by Adidas, the event brings together elite and amateur athletes to compete in a continuous multi-stage challenge designed to test three core pillars of performance: strength, endurance, and high-intensity conditioning. Participants move through several structured zones—including strength lifts, endurance segments, recovery phases, and a final metabolic conditioning stage—within a roughly 2.5-hour competition format. In addition to the races, the event functions as a broader fitness festival with brand activations, training workshops, and athlete meet-and-greets, positioning Miami as the launch location for ATHX’s expansion into the United States.

The Miami Open is a major international tennis tournament held each spring in Miami Gardens at Hard Rock Stadium. The event brings together many of the world’s top players to compete in singles and doubles matches over nearly two weeks. Beyond the matches, the tournament offers a lively atmosphere with fan zones, food vendors, live entertainment, and brand experiences, attracting thousands of spectators from around the world. 

The Ultra Music Festival is a globally recognized electronic music event held each spring at Bayfront Park in Miami. Over three days, the festival features performances from many of the world’s leading DJs and producers across multiple stages, combining high-energy sets with large-scale lighting, visuals, and sound production. Drawing international crowds of music fans, Ultra plays a central role in Miami Music Week and contributes to the city’s reputation as a major global destination for electronic music and nightlife.

The HYROX is an international indoor fitness competition that combines functional workouts with endurance running in a standardized race format. Athletes complete eight one-kilometer runs, each followed by a different workout station such as sled pushes, rowing, or wall balls, testing strength, stamina, and overall athletic performance. Open to both professional and amateur competitors, HYROX events attract participants from around the world and have become a rapidly growing fixture in the global fitness community, bringing together large crowds of athletes and spectators for a high-energy competitive experience.

The Miami Beach Pride is a vibrant celebration of LGBTQ+ culture held each spring in Miami Beach. The multi-day event features a colorful parade along Ocean Drive, as well as live music performances, beach parties, cultural events, and community gatherings across the city. Attracting thousands of visitors each year, Miami Beach Pride highlights the city’s inclusive spirit while bringing together locals and international guests for a lively week of entertainment, celebration, and unity.